01 — Marketing
Creator campaigns that convert: the 21-day sprint method.
Creator campaigns fail for one boring reason: they're commissioned like TV ads and seeded like billboards. Sprints fix that by trading spreadsheets for short, honest collaboration loops.
Why 21 days?
A month is too long — creatives lose the thread and the market shifts (platforms change rules twice a week). Eleven days is too short for taste. Twenty-one days gives you: one week to agree the angle, one week to make, one week to boost, measure, and report.
The three-phrase sprint
- Days 1–7: Curate. Shortlist 10–15 creators whose audience overlaps your buyers — not your industry, your buyers. Send briefs with a moodboard and three example hooks, not a PDF of specs.
- Days 8–16: Seed. Creators post one primary and two secondary pieces. Native feel matters: approved talking points, not scripted ad reads. No sponsored labels in the first second.
- Days 17–23: Boost & read. Replicate the top 20% with ad boost. Report conversions and store sessions — not just reach and likes.
Brief-creator rules we stole from culture
Rules are not creative licenses. Give creators one line to keep ("the product is the tool"), and let them bring the personality. Approved-script content performs like approved-script content.
The report nobody sends you at the start? Compatibility risk. A creator who loves your product makes campaigns; a creator who just accepts your payment makes invoicing. Start with curiosity briefs — ask them one question about their own craft. You'll feel the difference in their reply.
Run the sprint. Then tell us the number.